We make brands
look good.
London Free Guide is the channel. LFG Studio is the workshop behind it. We build brands, guidelines and scroll-stopping social content for the kind of independent London spots we love writing about. Same eye, same honest voice, made for you.
The Studio
We build it for you. Logo and identity, a proper brand kit, and ready-to-post social content in our style. Done with you, owned by you.
What we make →Get Featured
Reach our audience. A spot, a guide or a launch told to Londoners who actively hunt things to do. Always clearly labelled, never an ad wall.
How features work →Everything your brand needs to post
Most independent spots have a great thing and no time to make it look great. That's the gap we fill, from a one-off identity to ongoing content.
Brand identity
A visual identity that actually looks like you, not a free template everyone else is using. Colours, type and a look that carries from a shopfront to a phone screen.
Identity · colour · typeBrand guidelines
The rulebook, so everything you ever make stays consistent, whoever makes it. Fonts, colours, logo do's and don'ts, voice and tone, written plainly.
The rulebookPost templates & formats
Reusable story, carousel and post templates in Canva, set up in your brand, so you can drop in a photo and post in minutes instead of an afternoon.
Stories · carousels · postsPosts made for you
Send us your thing and we write and design the actual content, ready to publish across Instagram, TikTok and Threads. Made once, sized for every platform.
Done-for-you contentContent on a plan
We build the monthly plan and a batch of ready-to-post content around what's coming up for you. Your team keeps running the day to day, we keep it on brand and on schedule.
Monthly planA free 15-min fit chat
Not sure what you need? Grab a quick 15 minute call and we'll work out whether we're a good fit and what would actually move the needle. Deeper strategy and audits are a paid piece of work.
Free · 15 minuteswe make these for ourselves every week. your brand gets the same eye.
Pick a starting point
Prices are tailored to the job because a one-off identity and a year of social aren't the same ask. Here's roughly how it breaks down. Tell us your budget and we'll be straight about what's realistic.
The Spark
For a brand new spot finding its look.
- Your core visual identity
- Colour & type palette
- A few editable Canva templates
- Yours to keep and run with
The Toolkit
For a brand that wants to look sharp everywhere.
- Everything in The Spark
- Brand guidelines (PDF)
- Editable Canva templates (story, carousel, post)
- A starter batch of ready-to-post images
On the Books
For brands whose own team runs the day to day.
- A monthly content plan
- 8 ready-to-post pieces a month
- Built around what's coming up for you
- Optional feature on our channels
Reach Londoners who are actually looking
Our whole audience showed up for one reason, to find good things to do in London without overpaying. A feature puts you in front of them, told properly in our voice rather than read like an ad. A spot or a guide, a story takeover, a newsletter slot, or the same content made once and run across every platform we're on.
And unlike a story that vanishes in a day, a feature can live on londonfreeguide.com for good, findable on Google long after the post expires.
A growing audience of Londoners and visitors, syndicated across six platforms plus the inbox and the site. We'd rather talk fit than wave follower counts around.
Free or paid? We're straight about it
The Feature
A single spot, guide or launch, told in our voice.
- A post or story written and designed by us
- In our voice, approved by you before it runs
- Clearly labelled as a paid collab
- Yours to reshare on your own channels
The Everywhere Bundle
The same story, run everywhere we are.
- Everything in The Feature
- A slot in the weekly newsletter
- Run across every platform we're on
- A lasting home on londonfreeguide.com, findable on Google
The quick brief
Fill this in and we've got everything we need to come back to you with ideas, or to start making posts. Two minutes. The more you give us, the faster we move.
Responsible by default
We're a guide built on trust, so the way we make content matters as much as the content. This isn't fine print, it's how we work.
Credit where it's due
We name the makers, photographers and spots behind what we share. If your work helped, you get the tag. Always.
We don't copy
No lifting other people's posts or passing off someone else's graft as ours. We make our own, in our own voice, or we don't post it.
In a post and not happy?
Message us and we'll take it down, no drama and no questions. People come before content, every time. (Paid collabs may have agreed terms.)
Got a thing?
Let's make it look the part.
Whether it's a new look, a launch or a whole feed, we'd love to hear about it.
Tell us about your thingPrefer to just say hi? [email protected]
Curious who's behind the studio? Meet Dev →